Last updated: June 2026 — Caoimhe Finlayson, Gen Eng
At Gen Eng (gen-eng.co.uk), we believe that every reader deserves to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships in plain, straightforward language so you can make fully informed decisions about the content you read and the links you follow.
An affiliate link is a specially tracked hyperlink. When you click a link on Gen Eng that points to an eSports betting operator or online casino, that link contains a unique code that identifies gen-eng.co.uk as the referring website. If you subsequently register an account or make a deposit with that operator, Gen Eng may receive a commission payment from the operator at no additional cost to you whatsoever.
This is a standard and widely used practice across the online publishing industry. The commission we earn does not change the price you pay, the bonus you receive, or the terms and conditions offered to you by any operator.
Gen Eng earns revenue primarily through affiliate partnerships with licensed eSports betting operators and online gambling platforms that hold valid licences issued by the UK Gambling Commission. Revenue may be generated in the following ways:
Not every link on gen-eng.co.uk is an affiliate link, and we do not accept payment in exchange for positive reviews or elevated rankings.
Our affiliate relationships have absolutely no influence on the content, scores, rankings, or recommendations published on Gen Eng. The existence of an affiliate agreement with an operator does not guarantee that operator a favourable review, a high rating, or inclusion in any list on this website.
All reviews and recommendations on Gen Eng are written by Caoimhe Finlayson, who maintains complete editorial independence. Operators are evaluated solely on the basis of objective criteria, and both positive and negative findings are reported honestly. An operator with no affiliate relationship may be recommended ahead of one that does carry an affiliate arrangement if the evidence supports that conclusion.
Caoimhe Finlayson is the author, owner, and lead reviewer at Gen Eng. With extensive hands-on experience evaluating eSports betting platforms for the GB market, Caoimhe applies a consistent and documented methodology to every review published on this site. That methodology includes:
Reviews are updated regularly to reflect changes in operator offerings, terms, and licensing status. Caoimhe's goal is to provide GB-based eSports bettors with accurate, current, and genuinely useful guidance.
In accordance with the guidelines of the Federal Trade Commission (FTC) and consistent with best practices for transparency in the United Kingdom, Gen Eng discloses all material connections between this website and any third-party operators or advertisers. If you have any questions about our affiliate relationships or how a specific recommendation was reached, please contact us directly through the contact page on gen-eng.co.uk.
Last updated: 2026 — Gen Eng / gen-eng.co.uk