Last updated: June 2026 — Caoimhe Finlayson, Gen Eng

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Gen Eng, operating at gen-eng.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using gen-eng.co.uk, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website immediately.

1. About Us

Gen Eng is an eSports betting review website serving users primarily in Great Britain. The website is owned and operated by Caoimhe Finlayson, who is the responsible party for all data processed through gen-eng.co.uk. We provide independent reviews, comparisons, and information relating to eSports betting platforms. We do not operate as a gambling operator and do not accept wagers or process payments on behalf of any betting service.

2. Information We Collect

We may collect the following categories of personal and non-personal data when you interact with gen-eng.co.uk:

• Usage Data: IP addresses, browser type, device information, pages visited, time spent on pages, and referring URLs collected automatically when you browse our site.
• Contact Information: Your name and email address if you voluntarily contact us via any contact form or email link.
• Cookie Data: Information stored via cookies and similar tracking technologies as described in Section 4 below.
• Analytics Data: Aggregated behavioural data collected through third-party analytics tools to help us understand how users interact with our content.

We do not knowingly collect sensitive personal data such as financial information, health data, or government identification numbers.

3. How We Use Your Information

Gen Eng uses collected data for the following legitimate purposes:

• To operate, maintain, and improve gen-eng.co.uk and its content.
• To analyse user behaviour and traffic patterns in order to enhance user experience.
• To respond to enquiries submitted directly to us.
• To comply with applicable legal obligations under UK and EU law.
• To monitor for fraudulent or abusive activity on the website.

4. Cookies and Tracking Technologies

gen-eng.co.uk uses cookies to improve functionality and gather analytics data. Cookies are small text files stored on your device. The types of cookies we use include:

• Essential Cookies: Required for basic website functionality and cannot be disabled.
• Analytics Cookies: Used to collect anonymous data about how visitors use our site, typically via tools such as Google Analytics.
• Advertising Cookies: May be set by third-party affiliate partners whose links appear on our site.

You may control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of gen-eng.co.uk.

5. Third-Party Links and Partners

gen-eng.co.uk contains links to third-party eSports betting platforms and operators. These external websites operate independently and have their own privacy policies. Gen Eng accepts no responsibility or liability for the data practices of any third-party websites accessed through links on gen-eng.co.uk. We strongly encourage you to review the privacy policy of any external site before providing personal information.

We may participate in affiliate programmes. Affiliate partners may use their own tracking cookies when you click links on our website.

6. Your Rights Under UK GDPR

As a user based in Great Britain, you are afforded rights under the UK General Data Protection Regulation and the Data Protection Act 2018. These rights include:

• The right to access personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request erasure of your personal data.
• The right to object to or restrict certain processing activities.
• The right to data portability where applicable.
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Gen Eng implements appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

8. Children's Privacy

gen-eng.co.uk is intended for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted personal data to us, please contact us immediately so that we may remove it.

9. Changes to This Policy

Gen Eng reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. Continued use of gen-eng.co.uk following any update constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Responsible Person: Caoimhe Finlayson
• Website: gen-eng.co.uk

Caoimhe Finlayson is committed to addressing all data-related enquiries in a timely and transparent manner in accordance with applicable UK data protection legislation.