Last updated: June 2026 — Caoimhe Finlayson, Gen Eng
```htmlAt Gen Eng, every review published on gen-eng.co.uk is the result of a thorough, hands-on evaluation process carried out by Caoimhe Finlayson, the site's owner and lead reviewer. This page explains exactly how we assess eSports betting sites, what criteria we use, how we weight each factor, and why you can trust our ratings to be honest, independent, and genuinely useful to bettors in Great Britain.
We believe that transparency is non-negotiable. If you are going to trust a review to guide your betting decisions, you deserve to know precisely how that review was produced. The methodology below applies to every site we evaluate in 2026.
Before a site is considered for a full review, Caoimhe verifies that it holds a valid licence issued by the UK Gambling Commission (UKGC). Sites without a current, active UKGC licence are not reviewed and are not recommended to our GB audience under any circumstances. This is a hard requirement, not a scored criterion.
Caoimhe personally registers a real account on every site using her own details. A genuine deposit is made using commonly available UK payment methods. This ensures the registration flow, verification process, and deposit experience are assessed exactly as a real UK bettor would encounter them — not from a press account or a demo environment provided by the operator.
Real bets are placed on eSports markets including titles such as CS2, League of Legends, Dota 2, Valorant, and others offered by the site. Caoimhe evaluates market depth, in-play options, odds competitiveness, and the overall betting interface. This is the core of what makes Gen Eng's reviews credible — no review is written based on screenshots or operator-supplied information alone.
Where a welcome bonus or ongoing promotion is available, Caoimhe reads the full terms and conditions and, where possible, claims the offer to verify that the stated terms match the actual experience. Wagering requirements, time limits, and eligible markets are all checked against what is advertised.
Customer support is contacted via all available channels — live chat, email, and telephone where offered — to assess response times and the quality of answers provided. A withdrawal is also requested to verify processing times and any associated friction in the cashout process.
The site is accessed on mobile devices — both via browser and dedicated app where available — to assess the quality of the mobile experience independently of the desktop version.
Once all testing is complete, Caoimhe applies the weighted scoring criteria described below and writes the review entirely from her own findings. No operator has the ability to review, approve, or alter content before publication.
Each eSports betting site reviewed on Gen Eng is scored across six categories. The final score out of 10 is a weighted average based on the allocations shown below.
| Category | Weighting | What We Assess |
|---|---|---|
| Licensing and Safety | 25% | UKGC licence status, responsible gambling tools, SSL security, fair terms |
| Bonuses and Promotions | 20% | Offer value, wagering requirements, eSports-specific promotions, fairness of terms |
| Game and Market Selection | 20% | Breadth of eSports titles covered, market depth, in-play availability, odds quality |
| Payment Methods | 15% | Deposit and withdrawal options, processing times, fees, UK-friendly methods |
| Customer Support | 10% | Availability, response speed, helpfulness, channel variety |
| Mobile Experience | 10% | App and mobile browser quality, speed, navigation, full feature availability |
All sites are rated on a scale of 1 to 10, where 10 represents an outstanding all-round eSports betting experience and 1 represents a site that fails across nearly all criteria. The general guide is as follows:
Independence is central to everything we publish at Gen Eng. Caoimhe Finlayson has no financial arrangements with any of the operators reviewed that would influence a rating or recommendation. Where affiliate relationships exist — meaning Gen Eng may earn a commission if a reader signs up via a link — this is disclosed clearly on the relevant pages. Affiliate relationships never affect scores. A site cannot pay to receive a higher rating, appear higher in a list, or have negative findings removed from a review.
Operators are not given the opportunity to preview reviews before they are published. All findings, including critical ones, are reported as experienced during testing. If a site improves or deteriorates after publication, reviews are updated to reflect current reality, not to satisfy operator requests.
Our primary obligation is to the bettor reading our content — not to the businesses we write about.
Caoimhe Finlayson is the founder and sole reviewer at Gen Eng. With a background in both digital consumer journalism and eSports, Caoimhe brings genuine subject-matter expertise to every review. She follows UK Gambling Commission guidance, stays current with regulatory changes in the GB market, and approaches every evaluation with the perspective of an informed, safety-conscious bettor. Every score on gen-eng.co.uk reflects her direct, personal experience with the site in question.
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